ANNA PENG

The Work Needs a Spokesperson

For reasons why you can’t give design work to a client without giving them a proper presentation of it first, a spokesperson is needed.

You’d be doing your hard work a disservice by avoiding showing how others can connect to it on a human level.

The audience wants to be told the journey, and how you got there. Surely that would be more important and captivating than a note that says, “Hey Cheryl, the first round of logos is attached to the latest email. Let me know which one clicks.”

Presenting is an art, and it often gets traded in for technical ability (both of which are important, but only one can build a relationship with a human audience).

The work needs a spokesperson. Finishing the work only brings us partially there, and the other part is how we make others connect with it.

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