As soon as you’ve got your running shoes on, you might as well go outside the door.
And by the time you’re taking a few steps outside, you might as well go for a walk and circle back home later.
As you walk, you’re so close to doing it anyway that you might as well start lightly jogging, just until you’re a little bit tired.
And just like that you’ve tricked yourself into healthy physical activity, by simply doing the first step which is to put on your running shoes.
The first step isn’t jogging or running, it’s simply the act of putting on our shoes.
The smaller steps still matter.
Do you see it or do you not?
When it comes to opportunity, it’s a game of seeing versus not seeing because if you don’t see it or are blind to it, then you’ll miss it.
Two years ago, I was making little keychain things out of leather scraps I collected around the city.
It was for fun, and I sold whatever I made online for $20 a piece. It wasn’t made so that it would be for everybody. Instead I was doing it for mostly myself, and also for anybody else who cared for environmental sustainability and creativity at the time.
Again, I knew that whatever I was doing wouldn’t be able to appeal to everybody (including my own parents, my brother, or my friends), and so I learned to listen selectively to those who the art was for. I was catering for a specific party of people.
It’s not too different from what we’re doing with the Habit Factory or with our family’s business at Great Fountain. The work is always catered towards a specific group of people who care about specific things. Everybody else is just background noise (or at least they should be).
This is all to say that we all make work for somebody. Cater your energy intentionally.