ANNA PENG

What’s It All For?

Writing for the sake of writing means the writing is only for you to get better.

If the work is for a client, it’s your turn to show up as a professional—not the same as just for the sake of doing it.  

If the work is to serve somebody, it might be worth it to get to know them. Especially if the work is not just for you anymore.


Planned Obsolescence

Planned obsolescence is when something is designed so that it needs a replacement and stops working. 

This causes a problem for us as designers because the world can’t sustain designed obsolescence. It’s short term thinking.

If we want our creative work to succeed, we can’t have it miserably break down for the people we’re trying to serve. Especially if we don’t want to be serving disappointment, frustration, and consumer pain.

Instead, it’s our responsibility to think ahead and act as if the world was in a critical stage of climate, as if we were in a different situation of health crisis.

Don’t settle for short term thinking. 


Getting Stuck

When we’ve hit a roadblock it’s very tempting to give up altogether. Because when it work gets hard, when it gets difficult, the resistance is harder to fight.

The key to getting over the roadblock is to just do. When you are in control of your work, the only thing getting in your way is you. If we act as if we’re able to write even when we can’t, play pretend, act as if you can work, or parody talent. These are all ways to get over the creative hurdle. 

The other thing we can do is to establish a daily practice—where you try something every day no matter big or small. Even if it’s just one sentence, even if it’s just two words. This is the more productive, practical, and sustainable way to get over roadblocks over and over again.

Using Format