Not all designers have spectacular taste in aesthetics or visuals, but that’s besides the point.
What design does for people, is provide empathy (something every person needs).
The great news is that you don’t have to be a designer to be empathetic. Plenty of marketers, nurses, elementary school teachers, authors, servers, painters, coaches, HR managers, bosses, accountants, developers, engineers, actors, directors, musicians, stylists, and hairdressers have empathy for the people they work for.
Design needs a new meaning.
Because you’re reading this, because you’re a part of this audience, you also are a designer.
Whether you went to design school or not, it’s been inside of you all along.
You can use your ability to be empathetic by listening to the other side, and creating things that they need. Not what you need, but what they need.
And by doing so, the inner designer will come out and say, “Here’s what I heard you say. Is that right?”
By stepping over to the other side, we get to take the role of somebody helpful, and somebody who listens.
Only then, we can suggest solutions that might help and say, “I heard what you said, so I designed this for you”