When the first person you see every morning is yourself, it is so important to accept who you are so that you can start your day right.
For reasons why you can’t give design work to a client without giving them a proper presentation of it first, a spokesperson is needed.
You’d be doing your hard work a disservice by avoiding showing how others can connect to it on a human level.
The audience wants to be told the journey, and how you got there. Surely that would be more important and captivating than a note that says, “Hey Cheryl, the first round of logos is attached to the latest email. Let me know which one clicks.”
Presenting is an art, and it often gets traded in for technical ability (both of which are important, but only one can build a relationship with a human audience).
The work needs a spokesperson. Finishing the work only brings us partially there, and the other part is how we make others connect with it.
A typical designer’s portfolio will hold work that’s been done in the past. While the current you is elsewhere, your portfolio will always lag behind. Yet, it’s what most employers want to see when hiring designers and artists.
Then there’s the internal guilt we feel when we know our portfolio is not nearly where we ideally want it to be.
So we face the paths of:
But either of these choices will still speak to a past self and will only represent a one-dimensional side of you.
What’s more valuable is knowing who you are and what you stand for as a creative.
We can spend days fixing the nitty gritty aesthetic bits of a website that we’ll share around for a while, but the real work is in the person herself who exists separately from her website.