ANNA PENG

How To Be Creative

If you create for a living, you already know that any creative thought is just a connection and remix of past ideas you’ve come across.

There are few to no original ideas. 

Now that that’s been said, we can now let go of any desire to be original. Having the need to be original stops us from doing the very thing we need to be doing, which is creating. 

Creativity is remixing, recombining, looking twice, and doing it over and over and over again.


What’s It All For?

Writing for the sake of writing means the writing is only for you to get better.

If the work is for a client, it’s your turn to show up as a professional—not the same as just for the sake of doing it.  

If the work is to serve somebody, it might be worth it to get to know them. Especially if the work is not just for you anymore.


Planned Obsolescence

Planned obsolescence is when something is designed so that it needs a replacement and stops working. 

This causes a problem for us as designers because the world can’t sustain designed obsolescence. It’s short term thinking.

If we want our creative work to succeed, we can’t have it miserably break down for the people we’re trying to serve. Especially if we don’t want to be serving disappointment, frustration, and consumer pain.

Instead, it’s our responsibility to think ahead and act as if the world was in a critical stage of climate, as if we were in a different situation of health crisis.

Don’t settle for short term thinking. 

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