I wish design school taught me that creativity was a muscle, that in order to make it stronger it would have to be trained every day.
Just like how:
Athletes don’t get athlete’s block.
Chefs don’t get chef’s block.
And, nurses don’t get nurse’s block.
A daily visit to the worktable as a creative professional is all it takes to exercise creativity.
Nice is holding the door for the person behind you as you walk through it. It’s giving someone a bouquet of flowers just because you feel like it. Or, checking up on friends every once in a while to see if they’re okay.
Why would nice be wrong?
When it comes to being nice, there’s no so that’s.
Being nice isn’t gifting somebody a box of chocolates so that you can consider it a rain check for a future favour. It’s not texting your colleague a “How are you?” so that you can ask them to buy your branded merch. It’s not talking up somebody so that they’ll like you and give you free gifts in return.
When it comes to being genuinely nice towards others, there shouldn’t be expectations for returns (otherwise it wouldn’t actually be nice).
“I’ll know it when I see it” is not good at being helpful or clear.
So how do we know when it’s good enough? How can we be so sure it’s ready to take towards the next step?
Bad, rough, unfinished, non-perfected, ugly ideas might feel wrong to accept and publish, because it hasn’t been refined yet, but slaving away for perfect hardly gives you a chance to win the hearts of your audience.
The solution is to take a rough idea forward. It’s not what schools teach and reward, but it’s more effective at finding what might be good, what might click with hundreds of others, and what could give you your creative breakthrough when you’re feeling stuck.