Having a small voice isn’t necessarily a bad thing. Most of the time we get told that being quiet, shy, introverted, and reserved isn’t the right behaviour to show up with in a professional setting. We’ve been told all our lives to speak up and talk louder, when the voice we project is already quite extended over our usual comfort zone.
While thousands if not millions of us struggle with having quiet voices, it’s worth noting that a lot of us have something of value to say.
Yet the struggle remains.
How do we get our words across to the other side?
The age old saying comes into play, and it says: communication is key. Luckily for us, there are over a thousand ways to communicate. Speaking is only one of them. We can get a lot across in a post on LinkedIn, a song written for a significant other, a handwritten note, a sequence of emails, the way we dress, interpretive dance, the way we knock on a co-workers door, by leaving the dishes in the sink—you get the point.
The only thing that matters is the value of what we offer. Meaning, we can lash and scream across the meeting room all we want, but no one is going to listen if it doesn’t carry any meaning. Instead, we can use our small voices and make others lean in because what we have to say will contribute and make a difference.
I get it.
With our individual voices being only so small and our influence on the market totalling up to 1 out of 3 million people in the entire city, it’s hard to think that we can be heard at all. You’re completely right.
We don’t have much authority to change the city rules to how we want them to be. However, where we can have a chance to amplify ourselves is through using the media that has been gifted to us.
Technology has made it so easy to choose ourselves and create something of our own that any elementary school kid can start a podcast, hold a YouTube channel, publish a book, and create a community. The internet has removed the middleman and has given us a chance at holding the megaphone.
If this was your chance to rally people together for you cared about, what would it be?
There’s a lot of businesses and brands out there. We’re all busy trying to grab the attention of our audience through things like SEO, click funnels, Facebook Ads, Instagram content, and other forms of digital marketing, but how come we find it so difficult to get the people we want to notice us?
We don’t have all the answers, but we may think it could be this: We’ve always been in a people-driven world, and for obvious reasons, that won’t be changing anytime soon. Rather than run away from it, let’s embrace it whole-heartedly.
The problem is that most of us are shouting, and nobody likes to be shouted at. This leaves us (the quiet, non-barking underdogs) with the fat end of the stick because we’re smaller and have a quieter voice.
People may want to trust us more because we haven’t bombarded them with spam or intrusive calls. We have a valuable voice and a unique perspective to bring to the table, but we just have to share more of ourselves first by talking to others.