When Mikayla and I first started working on the website for The Habit Factory, it looked very different from where it is today. The colour scheme was way more overwhelming (saturated was the word), the text boxes were half filled in, and amongst it’s other problems we hadn’t even figured out the checkout page.

It took us 2 months to get it in shape for its first publishing, just so that we could get initial feedback on it from a few good friends.

Even after that, we realized it still needed a lot of work.

And so we were back on the iteration train once more, trying to figure out a website that would work for us, and wording that would be captivating yet concise. 

Finally, we decided to strip it down to its core elements and start again from there. That was the version of the website we used to round up our first cohort in October. 

Now in our second cohort, we decided to tweak the site once more to include some of the progress we’ve made when one could say it was already “done” to begin with.

You can check where it is now at 

Long story short, the beauty of iteration is that it we’re always in it. There’s no done. There is no perfect.

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